[DOWNLOAD] "Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report)" by Canadian Social Science ~ Book PDF Kindle ePub Free
eBook details
- Title: Utilization of Indigenous Communication Strategies in Promoting Marketing Practices in Rural Communities in Nigeria/Utilisation des Strategies de Communication Autochtones Dans la Promotion des Pratiques Commerciales Dans Les Collectivites Rurales Au Nigeria (Report)
- Author : Canadian Social Science
- Release Date : January 31, 2010
- Genre: Social Science,Books,Nonfiction,
- Pages : * pages
- Size : 264 KB
Description
INTRODUCTION Marketing and business practices have been facing changes as a result of challenges resulting from globalization, technological advances and deregulation. These have many implications for the attainment of optimum marketing management in Nigeria. As put by Mushengyezi (2003), the current discourse on globalization and technological advancement has many far reaching implications for many African countries' socio-economic and political development.
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